What are the two poles of a personal construct?

The two poles of a personal construct are indeed opposing viewpoints or attributes, as defined by Kelly’s Personal Construct Theory. This theory posits that individuals interpret and predict experiences through a system of constructs, which are bipolar dimensions. Each personal construct consists of two contrasting qualities that help people categorize their experiences. For example, a person might have a construct of "friendly-unfriendly," where "friendly" represents one pole and "unfriendly" represents the opposing pole. This structure allows individuals to navigate their social world by providing a framework to evaluate and predict behaviors.

The other choices do not accurately capture the essence of personal constructs. While contrasting emotions and thoughts may play a role in personal perspectives, they do not form the structural basis of personal constructs as defined by Kelley. Similarly, while similar attributes of behavior and negative and positive experiences may influence how constructs are formed, they do not define the bipolar nature intrinsic to personal constructs. Thus, the idea of opposing viewpoints or attributes best captures the core of what constitutes the two poles of a personal construct.